Browsing: production

News
Visuals anywhere: the rise of projection mapping
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First coming to prominence with guerrilla advertising campaigns and video jockeys for electronic musicians, projection mapping is now an oft-used method to promote products from major companies such as Porsche, Sony and Nike. Artistic collective, Skullmapping, however, are taking it to a whole new level.

News
Simon Pengelly on running the FCB studio
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FCB head of studio Simon Pengelly runs one of the largest agency studios in New Zealand. And despite having a schedule with very few gaps, he recently took a few minutes to chat to Creative Store founder Louise Lawton about what his high-pressure role entails.

News
Mad Men meets The Office? Stem Creative sends its satirical web series about agency life into the wild
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Stem Creative has released the first three episodes of its six-part satirical web series called Agency, just a few short months after the creators came up with the idea. And the result is a humorous look at the trials and tribulations of the advertising industry through the eyes of three “hapless but genuine and enthusiastic marketing wannabes” at a small creative marketing agency in Wellington.

Opinion
Too many cooks in the content kitchen?
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Brands are now beginning to realise the true value of good content and how it can be used to increase sales/exposure/PR, says Robett Hollis. But now the big brands have a very big problem and a very big decision to make.

News
Callaghan Innovation aims to inspire some literal blue sky thinking through drone tech prize
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Recent market research has forecast the economic impact of drone technology in the USA alone to be $82 billion dollars by 2025 and it’s predicted that 80 percent of the commercial market for Unmanned Aerial Vehicles (UAV) will eventually be for agricultural uses. Given our reliance on that sector, and our history of agricultural innovation, New Zealand stands to benefit from this development. But Callaghan Innovation is also hoping to drive its use in the film and screen industry through an innovation competition.

News
Tandem Studios expands into Auckland, aims to offer cost-effective content to more businesses
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According to Google’s statistics, more than a million advertisers are using Google platforms to advertise. And with the proliferation of video over the last few years, YouTube is increasingly becoming a vehicle that brands use to spread their messages. The problem, however, is most of these one million advertisers are small businesses, which simply don’t have the budget to invest in production companies or advertising agencies to produce content for the channel. Quite often this sees businesses with little other option but to develop amateur videos that do not belong in the public domain. One company that has identified this gap in the market and is now offering brands with cheaper video alternatives is Tandem Studios.

News
Airbnb calls on Cirkus for elaborate hand-made ad
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Airbnb has made some quality ads in its time, with everything from the charming and inventive crowd-sourced film Hollywood & Vines to the rather enticing spot for its recent—and slightly controversial—rebrand. And now it’s made another stunner with the help of Kiwi animation house Cirkus.

News
Inside: Attitude Group
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Attitude Pictures has been telling the stories of New Zealanders living with disabilities, recovering from injuries and dealing with health problems since 1992 and broadcasting on TVNZ since 2005. It brought those stories into the real world in 2008 with the creation of the Attitude Awards and, around one year ago, it moved online and into the world of live streaming when it launched its website Attitude Live. Producer Dan Buckingham and managing director Denis Harvey share their thoughts on running a successful niche media group, how it intends to make a profit and why corporates should get involved.

News
Inside: Motion Sickness Studio
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As traditional boundaries around production and advertising start to blur, some of the more progressive companies are doing much more than just filming pretty pictures. Motion Sickness Studio, which kicked into gear in Dunedin around 18 months ago, could be placed in that category. And now it’s moved north to try and get a slice of the content creation market in Auckland. Co-founder Sam Stuchbury sits down for a chat.

News
True grit: Chris Dudman on the making of Harry
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It’s not unusual for commercial directors to pursue other interests to keep the creative fires burning. But doing a TV series is fairly rare, says Robber’s Dog’s Chris Dudman, who helped write, direct and edit TV3’s new critically-acclaimed drama Harry.

Movings/shakings
Mackenzie goes to the dogs
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He was up on stage a few months back collecting a trophy for best production company at the AXIS awards. But George Mackenzie, who spent three years with The Sweet Shop, most recently as managing director for NZ/Asia/MENA, has decided to try his hand elsewhere and will join Robber’s Dog as managing director.

News
Taika Waititi’s big-name superbowl sing-along
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Kiwi director Taika Waititi is currently trying to drum up some cash in order to get Boy shown in the US. And, after being nominated for an Oscar, directing a couple of Flight of the Conchords episodes and starring in The Green Lantern, his star keeps rising, as evidenced by this big musical number he directed for NBC that showed before its superbowl coverage. 

News
International Rescue gets very animated
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Auckland-based artist agency International Rescue is now representing animators in addition to its list of photographers and illustrators. And co-director Rob Finn says the move will not only allow clients to save costs and time by working directly with animators, but it will also offer access to a wider range of animation styles because the work of the 17 existing illustrators can also be animated.

News
Goodbye Automatic, hello Waitemata
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They’re the producer and director duo responsible for DairyNZ’s ‘Other Countries’, the NZBlood campaign, Fisher & Paykel’s ‘Lost My Sock’ and L&P ‘Tourism Paeroa’. And after doing the business with Automatic Films, Mike Oldershaw and Johnny Blick have decided to form their own production company called Waitemata Films.

News
Screentime gets with the programmes
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Broadcast programme maker Screentime has rebranded its corporate television arm as Screentime Communications, referencing the fact that its non-broadcast business is providing a growing portion of the company’s turnover.