BNZ, New World, Telecom and Peugeot get a ticker tape parade this week.
Browsing: Prodigy
A plethora of good stuff to choose from this week, so we took the NCEA approach and gave everyone an achieved.
One-dimesional welders, trans-Tasman comparisons and enthusiastic old men take the TVC crown this week.
DB Export’s twisted love story, Genesis Energy’s comparative number and a slightly frustrated Dan Carter get a back pat and a bum slap.
Monteith’s time traveller, Westpac’s human ATM and Dulux’s DoC hut love FTW.
Lloyd, Sky’s creepy envelope licker, and M&C Saatchi’s continuation of the guilt trip for NZ Fire Service are victorious.
‘Flatties’, the entertaining home loan-related follow-up to Westpac’s ‘Start Asking’ brand campaign by DDB and Prodigy, managed to beat out its big brother in the Jan/Feb instalment of Campaign Review in NZ Marketing magazine after taking second place. And it’s followed that up by winning the November round of the Colmar Brunton Ad Impact Award.
And we bow down and give TVC of the Week praise to Westpac’s bickering oldies, Good Books’ bodice ripper, Stickman’s chicken adulation, OPSM’s surf lifesaving tie-in and Big Little City’s visual love letter to Auckland.
Who’s it for: Rexona by Naked and Curious.
Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well …
According to a recent Commerce Commission report into the telco industry, the number of broadband connections in New Zealand has more than doubled in the past five years and Telecom has around half of the total residential ISP market. But it’s aiming to increase that, sweeten the deal its for existing customers and get more people streaming by doubling the amount of data for all Total Home broadband packages for no extra charge. And, as the new ‘Why Not?’ campaign from Saatchi & Saatchi shows, that means you can download and share to your heart’s content.
In November Saatchi & Saatchi, the Breast Cancer Research Trust (BCRT) and Prodigy films met Natalie Murphy, 20 months after she was diagnosed with breast cancer. She was laid to rest in late December, one of the two New Zealand women who lose their battle against breast cancer every day, but in that time they created a very powerful—and very beautiful—film that tells her story and the story of the scientists working to find a cure by 2018. So watch the clip, check out the Facebook page, share it around and donate some cash to help them reach that goal.
With a whole stack of newbies that were well-liked by respondents and strong on their branding, it was a tough job picking this month’s Colmar Brunton Ad Impact Award winner. But it seems we enjoy having a bit of laugh at ourselves, because Goodman Fielder’s Kiwi Bacon ad by Buffalo Creative and Curious came out on top with its quirky celebration of our local importation traditions—and, by extension, our local pigs.
Who’s it for: Sky by DDB and Prodigy
Why we like it: On first viewing, it seems like just another over earnest rugby ad. Turns out it’s one of the funniest instalments of the Match Fit series so far. Taking rugby advertising cliches and poking some …
If you were watching the All Blacks vs South Africa test on Saturday, you may have noticed what appeared to be yet another earnest, borderline homo-erotic rugby-themed ad featuring bulging muscular thighs pumping away in slow-motion as the All Blacks presumably surge to victory. But this brooding, black and white number for Sky by DDB and Prodigy isn’t your typically serious World Cup year effort.
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: It’s a fairly earnest, emotional affair, but it’s beautifully shot, well written and it uses a range of scenes and an accurate insight to show why so many different people are so …
It’s been difficult to miss the Yellow Local campaign around Auckland recently, with a host of regularly changing billboards on the streets and an array of regularly changing TVCs on our screens. But when we spoke to Localist’s chief executive Blair Glubb a few weeks ago he said it was taking a very different approach than its main competitor and building the name up in the market by putting its salesforce to work before launching an ad campaign. But now that time has come, with a couple of ads that show what can happen ‘when people share what’s good around here’.
When it comes to smartphone usage overseas, the tipping point appears to be approaching rapidly. And while New Zealand is slightly behind in the smartphone uptake stakes, Telecom and Saatchi & Saatchi are hoping to increase the numbers by tapping into the emotional appeal of the devices and promoting their ability to aid all kinds of communication with its latest brand ad, one of the first pieces of work new executive creative director Antonio Navas has his name attached to.
The awfully shouty Gunnery Sgt Cleaver is still on a mission to get SKY cameramen ‘Match Fit’ for the Rugby World Cup 2011. And DDB New Zealand and Prodigy Films have maintained the quality—and the self-reflexive humour—for the third instalment of the series with ‘Shooting Practice’. Sadly for many red-blooded rugby fans, however, it seems streakers are still off limits.
Three good’uns share the gold this week.
Who’s it for: Sky TV by DDB and Prodigy Films
Why we like it: Despite the fact that Rugby World Cup games will be shown on a number of free to air channels after last year’s broadcasting palaver …