Although content marketing has become one of the latest buzz phrases uttered at conferences, it has actually been around since 1895, when John Deere started Furrow magazine, a publication dedicated to information for American farmers. Following this in 1932, after seeing value in being associated with well crafted content, Procter and Gamble sponsored a radio programme via one of its soap brands, adding the term soap opera to the vernacular. It’s from this historical standpoint that a Getty Images video recently published on YouTube discusses how content marketing has evolved over the years to eventually give us a range of modern applications that that not only contribute to branding but also entertain viewers.
Browsing: Procter & Gamble
Procter & Gamble (P&G) will break a 26-year-long tradition when it begins its first ever New Zealand brand campaign on Sunday night. P&G owns supermarket brands such as Pantene, Duracell and Gillette but had, until now, deliberately remained in the shadows of its brands.