As we’ve seen in the lead-up up to the Rugby World Cup, PR is very important—and, at times, very tough to control. But it’s not just about crisis management or pushing products. So in an effort to show what PR is actually all about—and how it can be used effectively—the Public Relations Institute of New Zealand (PRINZ) has released the first ever New Zealand Public Relations Case Studies eBook, which tells the tales of 26 PRINZ Award winners and entrants from 2011.
The comms response to the outbreak of bacterial vine disease Psa in New Zealand kiwifruit has won Melanie Palmer from ZESPRI International Limited and Andrea Brady from Catalyst Communication Consulting Limited the supreme award at the Public Relations Institute of New Zealand’s PRINZ Awards.
… as Designworks gets its hands on an experienced British interactive campaigner; 18 more PR practitioners stick an internationally-recognised certificate on their fridge; Dubsat New Zealand announces a new general manager; Young & Shand add a couple more digi-boffins to the roster; and a new job site for the creative industries in Australia and New Zealand goes live.
The New Zealand Transport Agency was handed the Supreme Award at the 36th Annual Public Relations Institute of New Zealand (PRINZ) Awards, with Janette Wise and the NZTA team taking home top honours for their communications around the Tauranga Harbour Link, a campaign that spanned three years and relied on the public to champion its success.
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.