Browsing: Print Media Industry Research Review Group

Nielsen gets licence to print’s money

The Nielsen Company has been signed up for another five years as the preferred provider of research services for the print media industry. But all is not as it once was: Derek Lindsay, chairman of the snappily titled Print Media Industry Research Review Group (PMIRRG) and managing director at DraftFCB media calls the new deal a complete relaunch of the consumer insight and print readership research service in New Zealand and he believes the host of new innovations soon to be on offer will prove to be a bit of a fillip for New Zealand’s publishers.