For quite some time the doomsday prophets have been predicting the demise of print, but this hasn’t stopped advertisers from having a bit of fun with the medium. Here are two print ads that illustrate that there are still fun and creative ways that print can be employed to relay a brand message.
Yesterday, APN released a new campaign to promote the addition of OPTA, a rugby analytics tool, to its recently launched rugby portal, which serves as a discrete hub for anything related to the sport. In the campaign, titled ‘Talk like a rugby pro,’ the laconic observations of a rugby novice are juxtaposed to the in-depth analyses of a fan who has access to extra rugby intel (possibly thanks to the information available on the Herald). PLUS: read about which agency lost APN’s creative account.