articles tagged 'print'

Stuff to close or sell 28 mastheads

  • Media
  • February 21, 2018
  • StopPress Team
Stuff to close or sell 28 mastheads

Stuff has announced a plan to close or sell some of its community and rural newspapers, with 28 mastheads set to be affected.

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Tante or tente? Toyota explores the danger in similarities

  • Advertising
  • December 12, 2017
  • StopPress Team
Tante or tente? Toyota explores the danger in similarities

Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.

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Beehive enters sausage market, with brand campaign to match

  • Advertising
  • November 4, 2016
  • Jessica-Belle Greer
Beehive enters sausage market, with brand campaign to match

It took a new range of sausages for the Premier Beehive to produce its first brand campaign in over a decade. And now, with advertising partner Contagion, the previously bacon and ham brand has launched a nation-wide campaign to get bacon lovers to embrace the banger.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Spot the difference

  • PopPress
  • April 14, 2016
  • StopPress Team
Spot the difference

Ikea Austria has released a series of creative print ads to promote its wireless charging ports, a feature integrated into select pieces of furniture.

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Brace yourself for travel ad take off

  • PopPress
  • March 8, 2016
  • StopPress Team
Brace yourself for travel ad take off

New Zealand’s travel industry is on the rise and so are the ads, and NZME has shown this as literally as it can through its own travel publication.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

DDB's nod to Dave Gallagher wins judges' approval in September edition of Newspaper Ad of the Month

  • Media
  • November 6, 2015
  • StopPress Team
DDB's nod to Dave Gallagher wins judges' approval in September edition of Newspaper Ad of the Month

Spanning two wars and a bit of rugby in between, Dave Gallagher's story, which is presented on a Steinlager ad alongside vintage photos and props, makes for compelling reading—and it comes as little surprise that the judging panel for the Newspaper Ad of the Month singled it out as the standout creative in September.

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We’ve done it before and we can do it again, says Steinlager

  • Advertising
  • October 27, 2015
  • StopPress Team
We’ve done it before and we can do it again, says Steinlager

Steinlager's campaign to support the All Blacks during their attempted retention of the Rugby World Cup focused on the similarities between this quest and the 1905 Originals Tour, where the first team to be known as the All Blacks travelled six weeks by boat and won 34 out of 35 games. And ahead of the final on Sunday morning, DDB New Zealand has released some new print ads focusing on three remarkable stories from that journey.

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The Compendium: 31 July

  • July 31, 2015
  • StopPress Team
The Compendium: 31 July

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Reach vs. revenue, smiles vs. sadness: a look at the latest newspaper numbers

  • Media
  • June 19, 2015
  • Ben Fahy
Reach vs. revenue, smiles vs. sadness: a look at the latest newspaper numbers

Last week, after a few months of subscribing to the print version of The Herald, my wife decided to cancel it (despite my initial reservations given we have access to the internet, I actually quite enjoyed getting the paper version). With the circulation declines in recent years, this certainly wouldn't have been an unusual conversation for those in the subscriptions department, but she said they sounded quite sad when she told them the news. And while there are a few areas of positivity in the latest readership numbers, putting a smiling man on the first page of the Nielsen readership report might have been overly optimistic. PLUS: Nielsen's figures on how readership is split across print and online.

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International and local success: Brother Designs picks up gongs at Dieline and Pride in Print Awards

  • Design
  • May 8, 2015
  • Holly Bagge
International and local success: Brother Designs picks up gongs at Dieline and Pride in Print Awards

It’s been a good year for Brother Design, with the agency winning first place for its Pams confectionary range in the 'Confectionary, Snacks, Desserts' category at the international Dieline Awards in the United States as well as nabbing the supreme award at 21st edition of the local Pride in Print Awards.

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Pedigree kicks off global campaign platform conceptualised by Colenso BBDO and BBDO New York

  • Advertising
  • May 1, 2015
  • Damien Venuto
Pedigree kicks off global campaign platform conceptualised by Colenso BBDO and BBDO New York

Several weeks ago, Colenso BBDO launched Pedigree's Found app, an innovative tool developed in conjunction with Google with the aim of giving dog owners a digital tool to find their lost pets. At the time of the app's launch, the team at Colenso mentioned that the new tech trinket would serve as precursor to the launch of Pedigree's new global platform. And overnight (in New Zealand) this new platform came to fruition via a pair of TVCs bearing the slogan that launched in Australia and Brazil.

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The Compendium: 27 March

  • PopPress
  • March 27, 2015
  • StopPress Team
The Compendium: 27 March

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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A message from 'Sally Midoff'

  • Advertising
  • March 25, 2015
  • StopPress Team
A message from 'Sally Midoff'

After the Blackcaps play in the Cricket World Cup final on Sunday, you can be sure there will be a host of print ads congratulating or commiserating the team the following day, as there was when the All Blacks won the Rugby World Cup in 2011. But Ford has got in early with a full-page ad featuring in today's Herald celebrating the glorious victory over the South Africans and warning Melburnian Mrs Mavis Madrigal to cover her gnomes and azaleas to protect them from flying round objects.

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Community and rural papers hold strong in latest newspaper readership and circ figures

  • Print
  • February 27, 2015
  • Damien Venuto
Community and rural papers hold strong in latest newspaper readership and circ figures

Last week's report on magazine readership and circulation figures once again reiterated that print is undergoing a period of transition as audiences shift their media consumption online. And looking at Nielsen's readership and ABC's circulation results, it's more of the same. However, there was some good news for the rural and community publications.

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Magazine readership and circ figures: some positives among the downward trends

  • Print
  • February 20, 2015
  • Damien Venuto
Magazine readership and circ figures: some positives among the downward trends

Every time the quarterly figures are released and again show the downward trend of the magazine industry, it's difficult to be optimistic, but looking at the journalism that pervades the pages of many of the publications in circulation in New Zealand today serves as reminder that the current generation of journalists still has the quality required to carry the canon of journalistic writing forward. That being said, the continued fragmentation of media has seen readers not relying solely magazines or newspapers to read the articles that interest them—and this has of course led to decline in the readership and circulation figures provided by Nielsen and ABC, respectively.

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