articles tagged 'Prime'

MediaWorks cuts CBS ties, Prime takes up the slack

  • Media
  • May 30, 2012
  • Ben Fahy
MediaWorks cuts CBS ties, Prime takes up the slack

MediaWorks TV has confirmed it will be not be renewing its output deal with CBS and is instead shifting the funds into the creation of local content. And Sky's free-to-air channel Prime has taken over the rights and signed up for its first ever output deal. 

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MediaWorks laughs in the face of danger - with online premiere

  • Brand
  • January 26, 2012
  • Cath Winks
MediaWorks laughs in the face of danger - with online premiere

In defiance of the threat posed by digital to television, MediaWorks is taking a huge risk and premiering one of its top new shows online. As crazy and contradictory as this approach seems, when FOX did the same thing last year, it got some surprising results: despite over two million people watching the show before it was broadcast, it rated through the roof on the night, up 20 percent from its lead-in show Glee, way beyond the network's wildest dreams.

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Magazine Single & Magazine Campaign: DraftFCB + DDB

  • Advertising
  • April 1, 2011
  • StopPress Team
Magazine Single & Magazine Campaign: DraftFCB + DDB

Having picked up a bronze at the recent AWARD awards, DraftFCB has gone one better at the Axis, this time picking up two silvers in the Magazine Single category for some crafty interpretations of takeaway food in the wild. The first came for its 'Fries' print ad and the other for its 'Kebab' print ad, both part of its 'Eating Out' campaign for Prime TV's Man vs Wild. The 'Eating Out' campaign snagged another silver for DraftFCB in the Magazine Campaign category and DDB picked up a bronze for its 'Newman/Davis/Noland' campaign for Sky.

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Free-range news, now battery farmed for your convenience

  • Marketing
  • May 13, 2010
  • StopPress Team
Free-range news, now battery farmed for your convenience

It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.

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Of Post-It-Notes and noveau bush tucker

  • Advertising
  • May 5, 2010
  • StopPress Team
Of Post-It-Notes and noveau bush tucker

As expected, the Mother's Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland's Queen St and then asked passersby to pen their own special messages to Mum.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Don Draper gets Drafted

  • Advertising
  • November 23, 2009
  • Ben Fahy
Don Draper gets Drafted

A few weeks back, DraftFCB took the fairly unusual step – for an advertising agency, at least – of sponsoring Mad Men on Prime TV. But they've upped the weirdness quotient even further and fashioned a few promotional Don Draper dolls.

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DraftFCB puts money where its mouth is

  • Advertising
  • November 2, 2009
  • Ben Fahy
DraftFCB puts money where its mouth is

There were undoubtedly quite a few advertising and marcomms eyeballs focused on Prime TV last night as series three of Mad Men kicked off. And while all the regular characters were present and correct, some observant viewers may have noticed a new addition to the line-up: DraftFCB

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