Not surprisingly, given the local rags were pretty much dominated by rugby in recent weeks—in both an editorial and advertising sense—three rugby-themed ads from Prime, Specsavers and Barkers were given a celebratory bum pat by the judges of the October round of the Newspaper Ad of the Month Awards.
Newspapers love big events, as brands hoping to show their tactical advertising flair tend to gravitate towards them. That was certainly the case after the 2011 Rugby World Cup win, as it was on Monday when the team backed that performance up by beating the Aussies. But we found a few more full-pagers in a special World Cup lift-out in the Herald this week, as well as some other rugby-related efforts.
From March, Prime News, which airs on Sky-owned Prime, will be produced by the MediaWorks news division at their Auckland Flower Street Studios as part of a new deal between the two networks. And the deal comes with additional revenue potential for MediaWorks, because the network will also be selling advertising and sponsorship associated with the show. PLUS: Top Gear heads to TV3.
Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
The sporting banter between Andrew Mulligan and Mark Richardson is no longer restricted to weeknights on Prime. Since 25 November, The Crowd Goes Wild, the popular television show the pair co-host, has also moved into the radio realm with a morning show on Radio Sport. Plus: find out who’s coming back to Radio Sport.
Earlier this month, DraftFCB sent Dr Who fans’ voices to moon, and now, to continue the 50th birthday celebrations of the popular TV show, the agency has launched an online time machine that sends viewers spiralling through the history of the interwebs.
Google has commemorated the 50th anniversary of Dr Who by creating a doodle in honour of the popular television show. In addition to featuring cartoon versions of 11 of the characters, the doodle also has an interactive element in the form of a vintage video game.
To celebrate the 50th anniversary of Doctor Who, DraftFCB has came up with a campaign for Prime that enabled fans of the show to send an audio transmission of their voices on a voyage to the moon. UPDATE: feedback from DraftFCB about the campaign.
Inside most major TV networks there exists an often unrecognised group responsible for developing show promos, design collateral and marketing campaigns that aim to get viewers excited about the content. And these teams were rewarded recently in the second Promax New Zealand awards.