articles tagged 'Prime'

Prime gives its brand a facelift - UPDATED

  • Design
  • February 16, 2016
  • StopPress Team
Prime gives its brand a facelift - UPDATED

Prime TV has unveiled a new, colourful look to coincide with the launch of a few fresh shows, which are rolling out as part of its 2016 programming schedule.

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The cup continues to runneth over as FCB and Prime beat out fierce rugby ad competition

  • Advertising
  • November 12, 2015
  • StopPress Team
The cup continues to runneth over as FCB and Prime beat out fierce rugby ad competition

Not surprisingly, given the local rags were pretty much dominated by rugby in recent weeks—in both an editorial and advertising sense—three rugby-themed ads from Prime, Specsavers and Barkers were given a celebratory bum pat by the judges of the October round of the Newspaper Ad of the Month Awards.

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Ad Blacks everything (part 2)

  • Advertising
  • November 5, 2015
  • StopPress Team
Ad Blacks everything (part 2)

Newspapers love big events, as brands hoping to show their tactical advertising flair tend to gravitate towards them. That was certainly the case after the 2011 Rugby World Cup win, as it was on Monday when the team backed that performance up by beating the Aussies. But we found a few more full-pagers in a special World Cup lift-out in the Herald this week, as well as some other rugby-related efforts.

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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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Prime's losses are MediaWorks' gains as Sky changes its free-to-air focus

  • TV
  • January 27, 2015
  • Damien Venuto
Prime's losses are MediaWorks' gains as Sky changes its free-to-air focus

From March, Prime News, which airs on Sky-owned Prime, will be produced by the MediaWorks news division at their Auckland Flower Street Studios as part of a new deal between the two networks. And the deal comes with additional revenue potential for MediaWorks, because the network will also be selling advertising and sponsorship associated with the show. PLUS: Top Gear heads to TV3.

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Dr Who's lunar excursion takes newspaper ad of the month award

  • Advertising
  • December 10, 2013
  • StopPress Team
Dr Who's lunar excursion takes newspaper ad of the month award

Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Mulligan and Richardson aim to make radio crowds go wild

  • Media
  • December 3, 2013
  • Damien Venuto
Mulligan and Richardson aim to make radio crowds go wild

The sporting banter between Andrew Mulligan and Mark Richardson is no longer restricted to weeknights on Prime. Since 25 November, The Crowd Goes Wild, the popular television show the pair co-host, has also moved into the radio realm with a morning show on Radio Sport. Plus: find out who's coming back to Radio Sport.

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DraftFCB creates online time machine, continues Dr Who party

  • Advertising
  • November 25, 2013
  • Damien Venuto
DraftFCB creates online time machine, continues Dr Who party

Earlier this month, DraftFCB sent Dr Who fans’ voices to moon, and now, to continue the 50th birthday celebrations of the popular TV show, the agency has launched an online time machine that sends viewers spiralling through the history of the interwebs.

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Google gives Dr Who some doodle love

  • PopPress
  • November 22, 2013
  • StopPress Team
Google gives Dr Who some doodle love

Google has commemorated the 50th anniversary of Dr Who by creating a doodle in honour of the popular television show. In addition to featuring cartoon versions of 11 of the characters, the doodle also has an interactive element in the form of a vintage video game.

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Prime celebrates Doctor Who's 50th by making contact with the moon – UPDATED

  • Advertising
  • November 15, 2013
  • StopPress Team
Prime celebrates Doctor Who's 50th by making contact with the moon – UPDATED

To celebrate the 50th anniversary of Doctor Who, DraftFCB has came up with a campaign for Prime that enabled fans of the show to send an audio transmission of their voices on a voyage to the moon. UPDATE: feedback from DraftFCB about the campaign.

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Promax NZ TV awards celebrate the best of the local promotional bunch

  • Media
  • June 11, 2013
  • Ben Fahy
Promax NZ TV awards celebrate the best of the local promotional bunch

Inside most major TV networks there exists an often unrecognised group responsible for developing show promos, design collateral and marketing campaigns that aim to get viewers excited about the content. And these teams were rewarded recently in the second Promax New Zealand awards.

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Grande Orca for 'Call Girl' adds to DraftFCB's haul

  • Advertising
  • May 17, 2013
  • StopPress Team
Grande Orca for 'Call Girl' adds to DraftFCB's haul

DraftFCB's had an impressive run on the awards circuit this year, winning plenty of metal at D&AD, Clio, New York Festivals, Axis and a few others. And it's added to the cabinet after Kelly Lovelock and Hywel James were awarded the Grande ORCA for their cunning Prime TV ‘Call Girl’ promotion.

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DraftFCB brings home a few bones from New York

  • Advertising
  • May 6, 2013
  • StopPress Team
DraftFCB brings home a few bones from New York

New York was all about the awards last week, with the Clio Awards and New York Festivals announcing their winners. And DraftFCB came way with the most hardware of the Kiwi agencies at both events, winning two golds and two bronzes at Clio and a gold, silver and two bronzes at New York Festivals.

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Prime cuts other channels' lunches with big Olympic numbers

  • Media
  • August 7, 2012
  • StopPress Team
Prime cuts other channels' lunches with big Olympic numbers

Prime didn't quite manage to beat TV One's 2008 ratings for the Olympic opening ceremony, but, not surprisingly, broadcasting the Games has certainly helped steal some eyeballs off the other channels, with Prime's share and time spent watching numbers increasing substantially over the previous four weeks and all channels except for Prime and Sky losing share.

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Free-to-air eyeballs down on 2008 opening ceremony. But what's with the Prime beef?

  • Media
  • August 1, 2012
  • StopPress Team
Free-to-air eyeballs down on 2008 opening ceremony. But what's with the Prime beef?
Rabinal via Flickr

There was a bit of chatter in Australia about viewer numbers for the opening ceremony being the lowest since OzTam ratings began in 1999. So what happened in New Zealand? And how did the numbers compare to Beijing in 2008? And what's this about the Prime Underclass?

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DraftFCB places stake in titillating advertising

  • Advertising
  • June 21, 2012
  • Deirdre Robert
DraftFCB places stake in titillating advertising

Earlier this week we pointed out a billboard for the new True Blood series on Prime. And the folks at DraftFCB and Phantom have sent us even more billboard fodder confirming the adult-orientated humour of the campaign. Sally Willis, Prime’s account director at DraftFCB, says the aim was to shake any teenage preconceptions people held about the show, differentiating it instead as a “raunchy, intense and gritty raw drama”. And as these latest examples from the campaign show, there’s more raunchy humour than you could stab a stake at.

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