Word-of-mouth agency Soup launches in New Zealand (and, appropriately enough, starts with a campaign for cat broth), Steve Tindall sleeps with the enemy, two for Tangible as Primary shacks up with PGG Wrightson, Clemenger Group opens up the Young Talent Programme for 2013, greener pastures for Fenella Humphreys, Jessica Mathias joins Pead and Hayden Hare joins Flava.
The first issue of the new high-brow rural title Primary has just been launched and it’s kicked off in style with The Farm 40, a potentially controversial list of the top ten leaders, entrepreneurs, thinkers and up-and-comers in the Kiwi agricultural sector, which was chosen by a panel of experts.
Primary magazine mock-up
The choppy seas of consumer publishing have been well-documented over the past few years. But one of the print sector’s major growth areas is in the field of customer publishing and Tangible Media has just added another title to its growing corporate flock with the launch of Primary magazine, an all-new agricultural business publication that will be distributed to 15,000 high-value customers of PGG Wrightson.