articles tagged 'Previously Unavailable'

Raising funds through fashion: NZBCF tries to outnumber breast cancer with clever t-shirt campaign

  • Marketing
  • February 13, 2015
  • Holly Bagge
Raising funds through fashion: NZBCF tries to outnumber breast cancer with clever t-shirt campaign

Scarcity is a powerful motivator, as anyone looking for a fancy chocolate milk in the past few months could probably attest, and the New Zealand Breast Cancer Foundation, with the help of Previously Unavailable and DDMMYY, is trying to tap into that by selling 1000 different t-shirts that are numbered one to 1,000 and cost the dollar value of their individual numbers.

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Horse’s Mouth: James Hurman

  • Horse's Mouth
  • May 6, 2014
  • Ben Fahy
Horse’s Mouth: James Hurman

After a couple of years as managing director at Y&R NZ, James Hurman has taken the best bits from his life in advertising and started up an innovation consultancy called Previously Unavailable that aims to help Kiwi companies create better products and services. So why did he do it and what will he be doing?

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