Opinion
Should Trump get global marketer of the year?
Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump’s successful campaign.
Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump’s successful campaign.
The entertainment and media industries have seen a huge shift in recent years. Content viewing has gradually shifted to the online world and therefore advertising follows closely in tow while traditional media’s growth rate is slumping. PwC provides some insights and predictions of the movements of these industries closer to home and further afield between 2015 and 2019.