Browsing: pr

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Campbell Live and GJ Gardner show a new home is where the heart is
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Last night Campbell Live broadcast a show dedicated to the generosity of New Zealanders, GJ Gardner and various suppliers who pitched in to help a couple who had bought a house that was infested with termites. And it was a great example of the power of positivity—and the marketing value of good, genuine corporate citizenship.

News
One Plus One partners up with Publicis-owned MSL Group
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Around one year after launching, One Plus One Communications has signed up as an affiliate of Publicis Groupe-owned MSL Group, which has more than 100 offices in 46 countries. And founder and managing director Kelly Bennett says the deal means it will be able to offer international muscle to local clients if the need arises, add international clients requiring assistance in this market to its roster and potentially work with other Publicis Groupe agencies in New Zealand.

News
They come in peace: Energy Online gets Aucklanders looking skyward with UFO stunt
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Drones are often associated with remote-controlled killing and maiming in war zones, but they’re starting to find a more peaceful, playful place in the real world, whether it’s taking a selfie with a difference, delivering a pizza or, potentially, dropping off your online purchases. And to announce its arrival in the Auckland market, Energy Online has put one to good use to get punters chatting about a mysterious UFO.

News
Brislen to trade TUANZ for new agency
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TUANZ CEO Paul Brislen will step down in June after more than three years in the role to join former Porter Novelli execs Jane Sweeney and Carolyn Kerr at their yet-to-be named agency. Brislen’s focus will be on much broader subject matter than the technology sector he’s worked in since the 1990s.

News
DraftFCB drops Sony MP3 player into water — UPDATED
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Rather than adopting the shock-inspired approach, DraftFCB has instead chosen to use a PR stunt to show off the utility of the new Sony waterproof MP3 player. The Auckland-based agency dropped the product into a bottle of water and then placed it in vending machines located in areas where the target market would be likely to pass them.

News
Xbox dives into the murky waters of sharkvertising
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To promote the global release of the new Xbox One console, the folk at Microsoft and Pead PR dropped one into the shark tank at Kelly Tarlton’s Aquarium. Until the official release date at midnight on 21 November, the highly coveted device will be protected by the ocean’s apex predator. And this publicity stunt continues a long tradition of using sharks in marketing.

News
Mind the gap: Bennett looks for the PR sweet spot with new consultancy
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After departing Eleven PR a few months back and passing the TBWA\ baton to Lauren Vosper, Kelly Bennett has officially launched his new PR consultancy One Plus One Communications and is looking to fill the gap he believes exists “between some of the more well-established, traditional corporate PR agencies and others, which are often housed within advertising agencies or media companies, that offer consumer and activation services”.

Movings & Shakings
Eleven minus one: Bennett goes it alone, TBWA\ shifts PR focus
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There’s been plenty of change at TBWA\ over the past few months, with Todd McLeay and Toby Talbot coming on board to take over from David ‘I’m not fucking retiring’ Walden and Andy Blood. And now there’s some more change, with Eleven PR’s founder and managing partner Kelly Bennett leaving to set up his own corporate public relations business.

News
Creative is not a department: ten questions for the queen of trendspotting, Marian Salzman
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Marian Salzman, chief executive of Havas PR North America, PR Week’s 2011 PR professional of the year, a 2012 addition to PR News’ Hall of Fame and one of Business Insider’s 25 most powerful people in PR, is venturing to New Zealand as the keynote speaker for CAANZ’s international Marcomms forum on 3 July. Here’s what the award-winning blogger, brand marketer, public relations executive and social media innovator had to say about the global move towards real-time creativity, the role of digital and social and how the industry can do more good.

News
PRINZ names 23 of the best as finalists announced
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After going through 58 entries from the corporate, consultancy, not-for-profit and government sectors, the Public Relations Institute of New Zealand (PRINZ) has announced 23 finalists in its annual industry awards—as well as the addition of Daniel Tisch, chief executive of Argyle Communications in Canada, and chair of the Global Alliance, to the Supreme Award judging panel.

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Dotcom scoops mega PR points
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Free ice cream, t-shirts, Kim Dotcom and the chance to attend the launch of mega.co.nz drew a crowd of more than 200 people outside of the Giapo ice cream parlour in Auckland yesterday.

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Wellington agency pinpoints 2012’s toughest PR gigs
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The modern world is quick to jump on PR fails, and they certainly make for good fodder in an age of rampant sharing on social media. But in an effort to get people to appreciate the complexity of PR issues, Wellington PR agency BlacklandPR has created a list of what it deemed the most difficult PR challeges of 2012. And the merging of Christchurch schools took top spot.

News
Hotwire measures twice, cuts once with new PR framework
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How to measure PR is an ongoing debate and this question was at the centre of a big review by the CAANZ Marcomms Leadership Group last year. And while advertising value equivalent (AVE) has been rejected in many other markets as outdated and insufficient, a survey conducted for Hotwire, the global integrated PR and communications agency, has shown that it’s still prevalent in Australia and New Zealand. So it’s doing its bit to address the issue with the launch of its own meausurement framework.

News
Eleven PR takes Aussie accolade, gets set to conquer other foreign lands
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New Zealand is a nation built on exports, and historically they’ve come from the primary sector. All going to plan, the country will be exporting more of its IP in the future and that’s what Eleven PR, which was established in New Zealand, launched in Australia less than two years ago and won the PR agency of the year award at last week’s Mumbrella Awards, is planning to do.

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