Browsing: Powerthirst

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Moro and DDB embrace the OTT zeitgeist with ‘Fistful of Awesome’
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Skittles has been successfully playing the weird card in its ads for a few years now, Old Spice found huge success with the comical masculinity of Isiah Mustafa, and the viral power of Powerthirst has spawned more than a few homages in adland. Now there’s Moro’s new ‘Fistful of Awesome’ campaign by DDB, starring a man who can only be described as a blonde, bemulleted, moustachioed, deep voiced Asian Chuck Norris-a-like showing off his physical prowess in an extremely over-the-top fashion. 

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For men who want to smell like a man
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Old Spice, a scent most commonly associated with squash changing rooms, swarthy, salty old seadogs and dads/granddads, gets with the programme and delivers a series of very humorous machismo-soaked ads with a pitch that goes: “We’re not saying this body wash will make your man smell …