articles tagged 'Powershop'

Powershop puts the power in Kiwi hands to trump Trump

  • Advertising
  • November 4, 2016
  • StopPress Team
Powershop puts the power in Kiwi hands to trump Trump

With the US election now days away, Powershop has brought back the wig wearing kids in another series of Donald Trump themed satirical videos, via Special Group. However, this time Powershop is inviting Kiwis to enjoy the power by replacing his words.

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Ads of the week: 17 May

  • TVC of the week
  • May 17, 2016
  • StopPress Team
Ads of the week: 17 May

High fives to Powershop, Uber, Air New Zealand and Kiwibank.

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Trump says the darndest things and Powershop uses kids to prove it

  • Advertising
  • May 13, 2016
  • StopPress Team
Trump says the darndest things and Powershop uses kids to prove it

Powershop and Special Group have teamed up to show how a terrible wig and Kiwi kids trumping Trump can make people love power.

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A nice touch

  • PopPress
  • February 23, 2016
A nice touch

Marketing doesn't always have to shouted onto a television screen, splurged across the pages of a mailer or hammered into a Gmail inbox. Sometimes, the most effective marketing comes instead as a subtle suggestion. As was discovered by a member of the Tangible Media business team, sometimes this suggestion can take the form of a friendly email, which in this instance came from Powershop asking a customer moving out of a home to remember to leave important information—such as the rubbish day, neighbours' names, best local takeaway and the nearest dairy—for the next person moving in.

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Simply the Best: a few of our favourite finalists from this year’s Best Awards

  • Design
  • August 20, 2015
  • StopPress Team
Simply the Best: a few of our favourite finalists from this year’s Best Awards

The annual New Zealand Best Awards celebrate excellence in graphic, spatial, product and interactive design. Here’s a few of our favourite finalists from the ‘Interactive – moving images’ category from the likes of Waxeye, Assembly, Media Design School, Powershop and Locales.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Flipping the bird: Powershop’s one finger salute is not appreciated by all

  • July 24, 2015
  • Holly Bagge
 Flipping the bird: Powershop’s one finger salute is not appreciated by all

Powershop has ruffled a few feathers once again with an ad by Doublefish playing on the Greek crisis to promote its referral scheme for existing customers, but its flagrant use of advertising seems to be working as though its CEO admits the market is tough he says Powershop is holding its own.

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Powershop kicks off new protest-themed campaign with contextual Waitangi Day ad

  • Advertising
  • February 9, 2015
  • Holly Bagge
Powershop kicks off new protest-themed campaign with contextual Waitangi Day ad

No stranger to controversy, electricity company Powershop says it’s bringing power “back to the people” with its latest campaign, which is based around famous acts of protest and standing up against the status quo.

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Politicians help Powershop cash in

  • Advertising
  • December 15, 2014
  • Jessy Edwards
Politicians help Powershop cash in

Powershop is cashing in on the gaffes of politicians through a refer-a-friend campaign that laughs at our past and present leaders in various states of strife. After poking fun at Judith Collins and pissing off John Banks, the retailer is back with a campaign that has Mana Party MP Hone Harawira the butt of the joke.

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Design working: a rundown of the Best Effect Award finalists

  • Design
  • September 9, 2014
  • StopPress Team
Design working: a rundown of the Best Effect Award finalists

Design, said Apple founder Steve Jobs, is not just what it looks like and feels like. Design is how it works. Or, put in a commercial context, whether it helps a company make money. And the Best Design Awards' 'Best effect' category, whose finalists were announced this week, celebrates design that has produced a measurable effect on the success of an organisation or product, whether it be productivity, staff engagement, sales growth, bottom line or customer experience.

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Digital diversity: why New Zealand needs more female coders

  • Digital
  • May 15, 2014
  • Kelly Cheeseman
Digital diversity: why New Zealand needs more female coders

Last year, in a star-studded clip for code.org, rapper and singer Will.i.am declared coders the new rock stars. But a small percentage of Kiwi developers are female and the dropout rates for females studying computer science are much higher than for males. Powershop's Kelly Cheeseman thinks that needs to change.

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Much career, very recruit: Powershop ad draws the eyeballs

  • Recruitment
  • February 26, 2014
  • Amanda Sachtleben
Much career, very recruit: Powershop ad draws the eyeballs

Powershop wins the prize for best use of the doge meme on Trade Me with an ad that's drawing the eyeballs. Hunting a Ruby on Rails developer, the ad secured 22,000 views in a day, well over the average 200 views the company's job ads normally get.

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TVCs of the Week: 27 August

  • TVC of the Week
  • August 27, 2013
  • Ben Fahy
TVCs of the Week: 27 August

A plethora of good stuff to choose from this week, so we took the NCEA approach and gave everyone an achieved.

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Powershop partners with menacing dictator

  • Advertising
  • August 23, 2013
  • Siobhan Keogh
Powershop partners with menacing dictator

Powershop has a thing for dictators. The company’s previous ad campaigns have featured Saddam Hussein, Kim Jong Il and Kim Jong-Un. The company apologised for offending people with its ‘Chairman Mao’ campaign, which featured Mao Tse Tung, a man who had millions of people killed.

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Same power, different latitude: Powershop takes on Australia

  • Marketing
  • June 28, 2013
  • Ben Fahy
Same power, different latitude: Powershop takes on Australia

Powershop has managed to find a solid niche in New Zealand's energy market as a cheeky challenger brand that gives its more than 50,000 customers additional information about their energy usage, lets them buy power online and shows them plenty of love. And now the Meridian-owned business is taking that model to Australia.

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Here's to the crazy ones: Simon Coley on design thinking

  • Design
  • May 27, 2013
  • Simon Coley
Here's to the crazy ones: Simon Coley on design thinking
Illustration: Tessa Stubbing

We rarely recognise the power of really radical ideas and the messy process of making them great, says Powershop’s design director and co-founder of All Good Organics Simon Coley. But that’s exactly what design thinking requires.

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