While conserving power and lowering bills is a message often pushed by power companies, Genesis Energy is pushing a different idea, via JustOne, after teaming up with Fly Buys to reward customers’ power consumption.
Browsing: Power
News
Genesis and Fly Buys team up to reward energy use
News
Temperatures go down as ad spend goes up: energy companies push their power
It’s that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower’s Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.’s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.
News
Electric Kiwi launches first major campaign, offers ‘smarter, smaller’ alternative—UPDATED
The Electric Kiwi has come to life in a new campaign, ready to play against its larger competitors as New Zealand prepares to turn on the heaters and hike up the bill.