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Victory not guaranteed: new Vodafone Warriors campaign focuses on the fans

Rather than falling into the regular sports advertising trope of the burly sports star making a great play, the team at &Some* has instead opted for a fan-centric approach that doesn’t hold the promise of victory. The idea behind the ‘game of hearts’ campaign comes to life most evidently in the print versions, which feature the faces and quotes of six different Voadfone Warriors fans—both male and female—of different ages.