New products fail more than they succeed. But that doesn’t seem to stop brands from continually ‘innovating’ and making more of them, no matter how impractical they might be. And Rhodes and Rose has riffed on that with a great promo for the Flextrek 37,000,000,000,000.
Newcastle Brown Ale has long been know for taking the mickey with their advertising. So much so that it has become a central part of their brand identity. Now they are taking another stab at their favourite target, Super Bowl ads, with possibly their weirdest idea yet.
This one is an interesting take on the drunk driving PSA. Instead of blood and guts, SAAQ of Quebec went with a subtle and more thought-provoking approach. Using a series of pulleys, this PSA explores the cause and effect relationship of drinking and driving.