Browsing: poppress

News
Even a total asshole can save a life
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Donate Life launched a genius TVC last week via The Martin Agency, featuring a first class asshole named Coleman F. Sweeney who doesn’t seem to give a shit about anything or anyone, or at least it appears that way.

News
#kiwitreason
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There’s a new hashtag in the Twitterverse, and it’s fuelled by Kiwis being self deprecating about the bedrocks of New Zealand society, taking a dig at the Kiwi brand. How could they?

News
‘I’d rather listen to Kanye West talk about how awesome Kanye West is than be interrupted by an ad’
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In this day and age, it’s becoming increasingly clear that people don’t like being obviously advertised to. We don’t have the time, patience or interest anymore. A modern audience is a more distracted audience, it’s true. Content marketing company Scribble knows this, and it came up with a clever initiative to get Twitter users in the marketing realm (but not necessarily) spreading some ad hate in an attempt to champion content marketing

News
Yelp’s one star review
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We couldn’t help but notice an interesting tweet (thanks @jaredvh) pointing out that the first Yelp review for New Zealand post-launch is a one-starer from a Richie Bramley. Coincidence or marketing rivalry gone awry?