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Gotta eat ’em all
It appears the end to the Pokemon Go craze is far from sight, as a Sydney pop-up shop has created limited edition burgers inspired by the popular Bulbasaur, Pikachu and Charmander characters.
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Gotta catch em all… and those consumers too
ZenithOptimedia group business director Alex Lawson might be shaking his head in bemusement at the Pokemon craze, but he also sees great potential in what the platform offers.
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Brands catch ’em all
Pokémon Go, the augmented reality game where Pokémon appear in the real world to be caught, has taken the world by storm, with players roaming their cities to search out the Pokémon. As many creatures have been found in businesses, brands have also jumped on the bandwagon to share some Pokémon themed fun.