Podcast nerds rejoiced last week when the second season of Serial, the most popular podcast ever made, was launched. And as the medium matures and grows in popularity, brands are starting to get more involved, either through advertising on the good ones or, in some cases, making their own.
Paul Spain isn’t your average media personality. The scruffy haired 40-year-old geek owns IT company Gorilla Technology, has more phones than all the pockets in his wardrobe to hold them in and is incredibly up to date with the latest gossip on the government’s fibre roll out. Spain is a technology podcaster – and he also happens to be the country’s top one at that.