However you say it, and whatever you think of it, Cannes has become the high water mark of global commercial creativity and pretty much every agency (and, increasingly, every tech company) worth its salt seeks validation through victory at this huge annual festival in the South of France. This year, there were more than 43,000 entries and more than 15,000 attendees, celebrating both the best ideas and the fact that the company is paying for their potentially debauched and very expensive trip. Contagious, which, according to its blurb, helps brands across the globe to achieve the top 1% of marketing creativity, was there, as it is every year, and Simon Kemp, the head of its consulting division Insider in the Asia Pacific region, looked at some of the themes linking the award-winning campaigns. He visited recently as a guest of FCB and he sat down with Ben Fahy, the publisher and editorial director of StopPress and NZ Marketing, to discuss the impact of technology, advertising as a fashion show, the declining impact of creativity, the idea of purpose washing, and plenty more.
It took over two and half years and cost around $60 million, but TVNZ has finally moved into its new office space. We chat to TVNZ chief executive Kevin Kenrick about moving back home.
The advertising industry isn’t immune to the very human tendency of passing so-called facts on from person to person. And one of the most common you’re likely to hear is that iconic brands are always consistent in their messaging. But as FCB head of strategy David Thomason explains, things are a bit more complicated than that.
In the first of an irregular series of podcasts where we interview an assortment of highly creative, annoyingly successful and sometimes completely mad humans from across the marketing, media and advertising industries, we’ve set the bar pretty high: Bob Hoffman, AKA The Ad Contrarian.
Hosts Paul Spain and Sim Ahmed pick the brain of former Telecom social media manager and current New Zealand Cricket online and social manager Richard Irvine about his career as the voice (and face) of the country’s largest telco on Twitter and Facebook.