Motion Sickness’ Sam Stuchburry chats to New Zealand designer Kate Darby about starting the agency out of his flat in New Zealand’s notorious party slash academic city, Dunedin and how they carved out a niche for Motion Sickness in New Zealand’s already-dense creative industry.
We sit down with NZME’s chief digital officer Laura Maxwell to talk about Driven, YUDU, and OneRoof platforms.
Former managing director of 99 now medical cannabis entrepreneur Paul Manning has a chat with Idealog about his new company, Helius Therapeutics, and the opportunities for entrepreneurs who are keen to get involved in this new sector.
There’s no question design is having a moment. Fortune 500 companies are hiring chief design officers and investing in design and innovation centres, and even traditional corporates are getting in on the action. At the forefront of this is Silicon Valley-based Airbnb, the online marketplace for people to lease short-term accommodation. Founded by designers Joe Gebbia and Brian Chesky and co-founder Nathan Blecharczyk in 2008, the company is now a behemoth, valued at US$31 billion and located in 190 countries. On a recent trip to Auckland for the Better By Design CEO Summit, Airbnb’s Jenny Arden (an IDEO, Google and YouTube alumni) chats with us all things design.
This week, NZME entered the popular true-crime podcast genre with Chasing Ghosts, an investigation into the cold case disappearance of Amber-Lee Cruickshank in 1992. We talk to senior crime reporter and lead journalists on the project Anna Leask about how she brought the 25-year-old story to life.
It’s an ever evolving media world and NZME has been doing just that with the creation of WatchMe to deliver short-form video. Two years on, we sit down with the head of video, Cameron Death, to see how the strategy has changed and where it’s going with the future.
It’s a question on all marketer’s minds, where should those advertising dollars be invested. Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital’s ever growing number of doors to a specific demographic? NZME’s general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.
Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.
In our latest podcast, we chat TRA head of strategy Colleen Ryan about how we can crack through the wall of stubbornness and encourage consumers to change their minds about things.