Auckland mobile marketing company POCKETvouchers has a bit of a spring in its step after signing deals with global payment processor ePay and local daily deal site GrabOne recently. And chief executive Todd Wackrow says the new partnerships have streamlined the voucher process for marketers and allow the business to expand into other markets.
The up-until-relatively-recently New Zealand-owned mobile marketing company The Hyperfactory has managed to get four finalist nods in the 2010 Mobile Marketing Association Global Awards. And Tui Blond’s consumer sampling campaign for the brand’s launch by POCKETvouchers is also in the running.
Way back in the mists of time, the number of vouchers redeemed by consumers was often seen as an indication of how effective a print ad had been. Since then vouchers have been put inside books, on dockets, in letterboxes and on the internet, each with varying degrees of success. But Auckland company POCKETvouchers claims to be improving the success rate—and efficiency—by sending discount deals to consumers’ mobile phones.