articles tagged 'PlayStation'

PlayStation, Uber and Whybin\TBWA give some Ponsonby young'uns a taste of the past

  • Experiential
  • March 6, 2015
  • StopPress Team
PlayStation, Uber and Whybin\TBWA give some Ponsonby young'uns a taste of the past

Uber has delivered kittens and ice-creams as part of its promotional activities in the past. And now, as part of a campaign via Whybin\TBWA to launch the new PlayStation 4 game The Order: 1886, it's embraced horse-power.

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Sony's impressive trip down video game memory lane

  • PopPress
  • October 24, 2013
  • StopPress Team
Sony's impressive trip down video game memory lane

Pizza boxes, bad clothes, poster-laden walls, staying up way too late mashing buttons and trying to clock games ... Ahh, the memories. All of this—and much more—has been chronicled by Sony and Drum in an effort to chart the history of the PlayStation ahead of the launch of PlayStation 4 later this year.

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PlayStation 4 promo lures the punters

  • Video
  • February 28, 2013
  • StopPress Team
PlayStation 4 promo lures the punters

It's been a while between drinks for Sony PlayStation, with the PlayStation 3 launched in 2006. But given the first three generations of the machine sold more than 300 million units, there was plenty of interest in the announcement about no. 4, which some have said is a 'tablet-inspired console' that hopes to face up to the host of new screens it's now competing against. And the hype film showing how to 'push the boundaries of play' was no.1 on AdAge's viral video chart, clocking up more than 18 million views.

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Rip-off or homage? TV3 jumps back into hot, plagiarism infused water

  • Advertising
  • July 21, 2010
  • StopPress Team
Rip-off or homage? TV3 jumps back into hot, plagiarism infused water

Advertising

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Sony sticks with Eleven

  • PR
  • July 13, 2010
  • StopPress Team
Sony sticks with Eleven

Kelly Bennett It's been a relatively stressful time for TBWA\ of late: around the same time the ASB account left the building, Sony Computer Entertainment New Zealand (PlayStation) was also undertaking a thorough competitive review of its PR account. And it would've been a pretty bad look to lose that business too, but in news that's sure to bring comfort to the Mayoral Drive offices, ELEVEN\PR, part of the TBWA\ Group, retained the account.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

TVNZ delves into supply and Ondemand

  • Digital
  • April 23, 2010
  • StopPress Team
TVNZ delves into supply and Ondemand

TVNZ Ondemand is coming to a PlayStation3 (PS3) near you, with gamers now able to watch TVNZ programmes through their consoles in their living rooms, rather than through their computers in a dark hovel surrounded by empty chip packets and coke cans.

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