Humans typically go to great lengths to avoid advertising. But every once in a while it’s so good that it … gets stolen. And Beck’s Playable Posters, which were created by Shine and launched to promote the beer brand’s sponsorship of NZ Music Month, were apparently “disappearing like sausage rolls at a birthday party”.
Browsing: Playable Poster
Rampant Beck’s poster pilfering reverses general attitude towards advertising