Browsing: planning

News
Spark games the system—UPDATED
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Marcomms folk are a competitive bunch. Always fighting over clients/awards/staff. And, in many cases, that competition is often a good thing for the quality of ideas, which is why PHD and its local outpost Spark Group are set to launch a new global operating system that taps into elements of gamification and crowd-sourcing to “encourage participation and collaboration” among the 2,500 staff across the Omnicom-owned group.

News
TBWA\ brings home a prize Bird
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Naked announced the appointment of Guy Cousins as its managing partner last week. And as he comes in the front door, highly regarded strategist and planner Simon Bird has snuck out the back for a role as the head of planning within Whybin\TBWA.