Browsing: Placemakers

News
Aimed at the trade, appealing to the masses: PlaceMakers and JWT take Ad Impact accolade—UPDATED
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They say there’s no truth in advertising. But PlaceMakers and JWT flouted that rule with their fly on the wall campaign focusing on a team of tradesmen building a house in Huntly—and the role of PlaceMakers’ expertise to ensure it all happens smoothly. And while the campaign was aimed at the trade, consumers have given it the big tick as well because ‘The Job’ has taken out Colmar Brunton’s Ad Impact Award for March.

News
Ford and JWT turn the retail tables with self-reflexive sale campaign
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Negative commentary tends to flow freely in this industry and typically anonymous commentors are pretty quick to put the boot in on the comment wall if they don’t like something—or have an axe to grind. Unfortunately, praise for good work is always less forthcoming, but if a story about a new campaign is well-read and only has a few comments, it generally means readers are digging it. That seems to be the case for JWT’s just-released reality advertising campaign for PlaceMakers and while the agency rubs its hands with glee about that one, it has also recently sent another nice piece of work for Ford into the wild: a retail campaign that pokes fun at retail campaigns.

News
Building, living and crashing
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Who’s it for: PlaceMakers by JWT NZ and Exposure

Why we like it: Like a nature documentary—but with tradesmen as the focus. A classy reality advertising campaign that shows the nuances of the building site very well, portrays the builders as craftsmen who like …

News
Build it and they will come: PlaceMakers and JWT keep it real with new brand campaign—UPDATED
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It’s been a tough old time in the building biz of late. Homes have been leaking, consents have been dropping and the Christchurch rebuild is taking longer than expected to kick into action. But there is some optimism afoot this year and PlaceMakers is aiming to assert its position as the go-to trade supplier in New Zealand with its first brand campaign for a few years and a major sponsorship of the Super Rugby competition.

Opinion
The Year in Review: Simon Lendrum
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Simon Lendrum took over as the managing director of JWT in 2010 after a long stint at Ogilvy and, with solid campaigns for Ford and PlaceMakers this year, a freshly renovated office and a new creative director at the helm, there’s some excitement afoot. Here’s what he thought about 2011. 

News
PlaceMakers takes JWT’s hand in ad marriage
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JWT’s desire to become a more potent force in the Kiwi ad landscape just got a big fillip with the announcement that it has won the PlaceMakers account and will take control of the whole shebang, including creative, media, trade, loyalty and retail.