When it comes to the latest fundraising initiative for Christchurch, it’s a case of both what you know and who you know. Pixels for Christchurch launched last week at the Yoobee flagship store in Auckland’s Britomart. With the helping hand of brand development agency FlyCreative and Shortland Street star Kiel McNaughton, among others, artist Shane Hansen’s artwork ‘Arohanui Otautahi’ was broken down into 100,000 pixels that were made available for public purchase. The ultimate goal is to raise $100,000 for Christchurch and so far over 18,000 pixels have been sold.
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Collaborative and creative approach creates pixelated Christchurch fundraiser