Earlier this year All Black hero Piri Weepu recorded his third Smokefree advertisement, made by the Health Sponsorship Council and Base Two. His appearance in two earlier Smokefreee ads had been so successful they inspired both his brother, and his mum Kura Weepu, to quit smoking. But now, a furore by the ‘breast-is-best brigade” has seen a two second clip of Weepu dropped from the new 2011 ad, for *gasp* bottle feeding his baby daughter.
Browsing: Piri Weepu
Not surprisingly, the All Blacks’ celebrations with Old Bill in the changing rooms was the most popular photo gallery of the tournament on nzherald.co.nz. But, given the marketing battle royale that has played out between Steinlager and Heineken, we couldn’t help but notice one photo in particular. If you look closely you’ll see some members of the team—and the Dear Leader who never misses out—drinking the team sponsor’s product (good to see Andrew ‘The Seal Killer’ Hore rocking a white can) in the supposedly ‘clean’ stadium. But, blow me down, Piri Weepu is supping from a bottle of Heineken. Someone call the IRB. A fine must be dished out.
Due to moderately popular demand, our immature penchant for photoshopping heads onto different bodies and a desire to help New Zealand come to terms with the crushing loss of our broken talisman, we’ve decided to ‘disappear’ Dan Carter, just as our quarter final opponent did in the 1970s and 80s. Piri Weepu looked good as a Daikin heatpump. So here’s how Colin stacks up as an off-field replacement.
The last adidas campaign featuring a galaxy of stars was largely deemed to be an expensive, cringe-worthy flop. But the German apparel behemoth is aiming to make amends for that misfire with a massive new global campaign called ‘adidas all in’. And while it doesn’t quite reach the giddy heights of Nike’s ‘Write the Future’, it comes pretty damn close.