Sony and FCB’s Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it’s also caught the eye of one of Sony’s competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.
Browsing: Pip Mayne
FCB’s waterproof whoopsie leads to legal threat—UPDATED
Protecting talent: more exposure, more pay, says NZ Actors Equity
NZ Actors Equity’s Anna Majavu responds to a piece from DraftFCB’s Pip Mayne about the need for anachronistic talent contracts to evolve.
Talent quest: Pip Mayne on why anachronistic talent contracts need to evolve
The media world is changing, and talent agreements need to change with it, writes Pip Mayne.