Since the earliest examples of magazines began appearing in the 17th century, a printed product has defined the medium. But with technological advancements and the proliferation of all that is digital, magazines now focus on much more than ink on paper. So, in response, the Magazine Publishers Association (MPA) has removed the term “periodical” from its definition of a magazine and also removed the requirement for members to have ABC audited circulation in an effort to remain relevant to publishers old and new. We chat to MPA executive director Pip Elliott and MPA chair Paul Dykzeul about the decision.