Browsing: Pinterest

News
Should brands pin their hopes on Pinterest?
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While some big brands have been successfully using the likes of Snapchat and Instagram to market themselves, it would appear that Pinterest has been a little slower to take off here in New Zealand compared to abroad. However, with Pinterest announcing its Buyable Pins which began rolling out last month, we imagine many more brands will jump onboard once they’re available here. Here’s a look at the platform and a rundown of which New Zealand brands are using it.

News
Button madness: big tech players make buying a click away
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The human psyche is seemingly embedded with an unrelenting draw toward buttons—something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. And this base impulse is something that brands are looking to capitalise on by putting ‘buy now’ buttons just about everywhere (those with koumpounophobia are advised to look away now).

News
Pins on the board
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If you’ve ever run into a fellow mall shopper because you or they are staring down at their mobile phone, you’ll appreciate US brand Caribou Coffee’s efforts to make a show of what its users are posting on Pinterest.

Opinion
A very Pinteresting breakfast
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The Marketing Association hosted yet another sell-out Brainy Breakfast event last week, with over 300 marketers filling the Crowne Plaza’s conference room ready to listen to international social media expert, Brian Giesen and Jennifer Duval-Smith, executive director at [email protected] in New Zealand, speak about Pinterest—and how to use it to leverage social media campaigns.