While some big brands have been successfully using the likes of Snapchat and Instagram to market themselves, it would appear that Pinterest has been a little slower to take off here in New Zealand compared to abroad. However, with Pinterest announcing its Buyable Pins which began rolling out last month, we imagine many more brands will jump onboard once they’re available here. Here’s a look at the platform and a rundown of which New Zealand brands are using it.
The human psyche is seemingly embedded with an unrelenting draw toward buttons—something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. And this base impulse is something that brands are looking to capitalise on by putting ‘buy now’ buttons just about everywhere (those with koumpounophobia are advised to look away now).
Pinterest is used by more than five percent of Kiwis. The demographic that uses the social channel is a tough one to market to, says Duncan Jones, but if you are in the right industry it can be an extremely lucrative one.
Pinterest is a winning channel for brands to show off their products in splendid technicolour. Now a Kiwi shopping mall is marketing itself with has a very analogue take on the social media channel.
Social media channels based around images are getting our attention faster than others, a recent research snapshot by Colmar Brunton shows. That’s partly because of channel fragmentation, but also because pictures put us in touch with our feelings, the company reckons.
The Marketing Association hosted yet another sell-out Brainy Breakfast event last week, with over 300 marketers filling the Crowne Plaza’s conference room ready to listen to international social media expert, Brian Giesen and Jennifer Duval-Smith, executive director at [email protected] in New Zealand, speak about Pinterest—and how to use it to leverage social media campaigns.