The New Zealand Rugby Union is on a mission to prop up the national game with more corporate money. Last year, AIG stuck its name on the All Black jersey. And now Pink Batts has signed up for a three year sponsorship deal that will see New Zealand’s referees stepping out in pink for the Investec Super Rugby, ITM Cup and renamed Pink Batts Heartland Championship. But, unfortunately for some sporting sadists, they won’t be forced to wear actual Pink Batts like the 2008 Snug campaign.
Referees to be pretty in pink after NZRU’s latest sponsorship deal