Last week, radio personalities PJ Harding and Jase Hawkins introduced the world to a culinary abomination called Sushiwi, a disturbing conflation of a pie with a sushi roll. So in light of this unorthodox use of the humble pie, we look at some other examples of pies appearing in unexpected places.
They say honesty is the best policy. And George Weston Foods has taken that advice onboard in a new campaign for Big Ben pies by Assignment Group that aims to dispel a few meat and pastry related myths—and, of course, sell a few more pies. And it’s done it in an entertainingly masculine style that should appeal to the pie-loving community.