Whittaker’s and Assignment Group have been successfully beating the patriotic, family-owned, challenger brand drum for many years. But, due to New Zealand’s International Inferiority Complex (IIS), everyone knows that anything with Kiwi provenance needs a ringing foreign endorsement before it can be considered a true success and Whittaker’s has got a good one in the form of UK celebrity chef and unashamed chocolate lover Nigella Lawson, who has signed on to promote the new five roll refined Creamy Milk Chocolate—and give the Swiss a bit of a hurry up.
Browsing: Philip Poole
A couple of weeks ago, Whittaker’s released its new commercial for Dark Ghana Peppermint into the wild. It featured a naked couple swinging about in the jungle and frolicking in pools of chocolate and, as expected, it led to a few wowsers venting their visual metaphor-hating spleens. Forgetting about the fun-hating crepehanger minority for a moment, the vast majority loved the new ad because it was different, slightly risque and visually compelling. But an interesting aspect of the whole tale is the persistent rumour that the chocolate used in the shoot wasn’t actually of the Whittaker’s variety.