After a decade of giving brands and products award winning looks, Saatchi & Saatchi Design Worldwide closed its doors at the end of October. We take a look at the closure and where the team are now.
Browsing: Philip O’Neill
After taking out last year’s best ad at the Fair Go Ad Awards for ‘Tight on Tour’, MasterCard backed it up last night for the follow-up, ‘Wedding’. And, at the other end of the spectrum, ASB and Saatchi & Saatchi’s bearded bellower Brian Blessed took the booby prize for ‘No biggy. Yes Biggy!’
Bravery is a two-way street, says Saatchi & Saatchi’s Philip O’Neill.
With a customer base of over four million paying subscribers and over 15 million active users, it’s fair to say Spotify’s rise has been nothing short of gigantic. And, as it seeks new ways of monetising its service, it has set it sights on big brands that are equally keen to tap into the service to create unique marketing opportunities. The likes of McDonald’s and Reebok are already on board with their recommended playlists, and it’s even making tracks in political circles, with the creation of the official 2012 Obama campaign playlist. It recently gained some traction locally, too, with ASB and Saatchi & Saatchi teaming up to create what it says is a “New Zealand media-first” branded Facebook app that integrated with the Spotify platform and industry commentators to create an ‘Olympic Moods’ soundtrack to the Olympics.
Saatchi & Saatchi officially welcomed ASB into the building at the start of July, along with around 12 new staff across its account service, digital, production and creative teams. And while there’s no title on his business card, Philip O’Neill—ex Mitchell’s and TBWA\ managing director and self-proclaimed “adman at large”—has joined the agency as the main man on the account.