Following the news that Clemenger BBDO’s long-serving executive creative director Philip Andrew has handed over the reins, we’ve decided to republish a sidebar from an agency profile in NZ Marketing that talked about the formative days of the Wellington agency.
Browsing: Philip Andrew
After around 25 years spent working with various agencies under the Clemenger Group, Clemenger BBDO’s executive creative director Philip Andrew has decided the time is right to pass the baton.
As well as its focus on the dangers of drugs and booze, NZTA and Clemenger BBDO have also been pushing the dangers of distractions, and while most of the attention has so far been focused on phone use, its Party Crashes campaign aims to show how passengers can be also be the cause of accidents.
Contact and Genesis have been trying their best to up the love with recent campaigns involving cute kids trying to explain family life and My Kitchen Rules sponsorships respectively. And now Nova Energy has added to the melee with the launch of a new rhyming campaign via Clemenger BBDO and Taika Waititi.
Clemenger BBDO has once again delivered for the New Zealand Transport Agency with a new ad that targets drivers who think it’s safe to exceed the speed limit by only a few kilometres per hour.
Clemenger businesses on the move in Welly, Bauer looks inside and finds a new advertising director, The Radio Network lures a big radio fish back home, Fairfax hands Lions Festivals baton to Val Morgan, Mark Reekie heads for the islands and Spotify announces new ANZ head of sales.
At first glance, using old ads for a new campaign seems like an easy option. But the story behind Mitsubishi and Clemenger BBDO’s campaign to celebrate the return of the Mirage proves that theory wrong.
Admission grows like topsy, Fuse gets a Christmas present, Oddbird takes flight, Firebrand joins the Salt stable, Komli signs up The Economist, Josh Moore, Philip Andrew and Dave King get jury nods, Matt Palmer joins The Feds and Lance Kelleher re-signs with 8com.
Amid the controversy that seems to have attached itself to the release of the first Hobbit film, Wellingtonians in particular will be hard-pressed to forget the premiere is taking place in their city, not least thanks to the two-storey Middle Earth wrap that’s been attached to the side of Clemenger BBDO’s Wellington office. That’s one more Hobbit-themed gesture to add to a growing list that also includes DraftFCB’s baggage carousel at Wellington airport, Air New Zealand’s Hobbit aircraft and, of course, Tourism New Zealand’s 100% Middle-earth.
A few big switcheroos in Wellington, with Assignment Group, Saatchi & Saatchi and Clemenger BBDO ringing the changes, Naked lures one of its own back home, Rachel Broadmore swaps banks for booze, Ben Rose swaps bureaucracy for banks, the Orange Group ups its events arsenal, and Random House announces a new publicist.
NZTA, Clemenger BBDO and The Sweet Shop’s Legend campaign became something of a pop cultural phenomenon when it was released last year, with a couple of lines quickly becoming part of the Kiwi vernacular, t-shirts bearing images of Ghost Chips being worn around the country, and hundreds of parodies, spoof ads and TradeMe auctions referencing the original. And while all those involved in its creation are still smarting a little after the most talked about ad of 2011 went home without any gold at the AXIS awards, it appears there is some justice in the world, because it quite rightly received 11 percent of the vote to win the StopPress/ThinkTV TVC of the Year.
After a bit of a wait, Clemenger BBDO managed to find a replacement managing director when Andrew Holt shifted south from Colenso in late 2010. And it’s also been on the hunt for a new creative director ever since Paul Nagy left in mid 2010. Good things take time, of course, and it’s now filled the position after executive creative director Philip Andrew, who has overseen some pretty bloody good work since taking responsibility for the empty chairs, announced the internal promotion of Brigid Alkema.