Behind every great campaign there’s usually a very clever client. One of the most remarkable ads of recent years was Cadbury ‘Gorilla’ by Fallon London. With no dialogue, no product shot and minimal branding, it was a brave call for the FMCG giant, but it was credited with rekindling love for the brand and driving a five percent sales rise. We wondered how the idea came about, and how it lived to make it to air. So we tracked down the man behind the campaign, Phil Rumbol, former marketing director of Cadbury UK, and now founding partner of creative agency 101 London.
Browsing: Phil Rumbol
SpecialPress: The client who bought Cadbury Gorilla