Browsing: Phil Clemas

News
Men’s Health Trust encourages Kiwi blokes to get talking
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Health isn’t the easiest thing to talk about, and men, in particular, aren’t known for divulging much on the topic. So in the lead up to Men’s Health Month in June, the Men’s Health Trust (MHT) has created a conversation starter, with a new campaign featuring prominent Kiwi men as ‘Goodfellas’.

News
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
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The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate (CAGR) of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

News
APN Outdoor greases its digital wheels (and gives Men’s Health a hand) with creative competition
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Media companies are continually pushing the strength of their particular medium (or combination of mediums). And one popular way to show off capabilities, get creatives thinking about how to use the medium effectively and line up a few leads is to run a creative competition. NZME has its Advertising Challenge. Adshel ran the Creative Challenge for its charity client Surf Lifesaving NZ. And now APN Outdoor is joining in the fun with Pixel361°, a scheme that invites creative minds to create a digital outdoor campaign to raise awareness of the Men’s Health charity.

News
The rectangular glow: Auckland Airport and Westpac get new digital screens
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Digital outdoor advertising again made its way into the media this week with the announcement that a gigantic billboard—the length of a football field and eight storeys tall—was about to be installed at New York City’s Times Square. The story was picked up by various mainstream publications across the world and once again served as a reminder of how hot digital screens are right now. Here in New Zealand, the adoption of digital screens has been slower, but APN Outdoor and Westpac recently added a few more glowing rectangles to Auckland.

News
Gawk material: Men’s Health and Love Your Condom outdoor ads make Kiwis stop and stare
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Since the beginning of the week, Men’s Health has been causing people across Auckland, Wellington and Christchurch to do some serious double takes, thanks to a controversial set of posters that are designed to encourage men to talk about their health issues. But Men’s Health isn’t the only organisation making Kiwis gawk. Love Your Condom has continued its risque approach to raising awareness about condom usage among the nation’s gay men with a new campaign that features the chiseled body of poster boy James Luck.

News
TV3 is the latest brand to trumpet the power of digital outdoor, but is this trend starting to squeeze revenue out of traditional OOH?
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On election night, MediaWorks collaborated with SparkPHD and digital media agency Ngage to feed live election results onto APN Outdoor’s digital billboard network around Auckland, making TV3 the latest brand to adopt a digital approach to outdoor advertising. So given all the hype centred on the versatility and effectiveness of digital OOH advertising, where does this leave traditional outdoor advertising? And is the growth of digital also starting to affect other industries?

News
Insights into outdoor media effectiveness – Millward Brown
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APN Outdoor recently commissioned research consultancy Millward Brown to undertake what has been called the “largest outdoor media study” of its kind in the Australasian market. Millward Brown found that outdoor and television advertising were the best performers in terms of ad recall, with 82 percent of respondents saying they recalled seeing ads in these channels.

News
From static signs to digital screens: how the oldest medium is adapting to the new world
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Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It’s coming off a low base and it’s still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here’s what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.

News
M&C Saatchi hijacks outdoor ads for Men’s Health Week
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In an effort to encourage Kiwi men to open up, Men’s Health Week (which runs from 9 to 15 June) was launched late last night via a cheeky marketing campaign by M&C Saatchi. The ‘Speak Up’ campaign will see a series of speech bubbles being attached to existing advertisements in the Auckland CBD, Karangahape Road, Newmarket, Grey Lynn and Ponsonby—all areas that have been pinpointed as areas of concern.

Movings/shakings
Movings/Shakings: 2 August
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Carin Hercock swaps APN for Nielsen, the Red Bulletin takes a new approach, Sim Ahmed and Simon Pound join start-up Vend HQ, Damien Shatford signs with the Sweet Shop, Republik gets some Aussie biz, Big Mobile gets bigger, Rose Matafeo changes channels, Stefan Korn takes Creative HQ reins and APN Outdoor heads to Broadway.

Movings/shakings
Movings/Shakings: 5 July
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iSite Media switches agencies, Ogilvy & Mather locks in a pair of creative directors, Andrew Sparrow goes it alone, Kraft New Zealand gets with the Mondelez International programme, Phil Clemas takes on Men’s Health Trust role and David Bell’s foray into writing.

News
Brewed in the future, causing confusion in the present
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A couple of years ago Barnes, Catmur & Friends employed the services of some LED lights and a thermometer to rub salt in the wintry wounds of Kiwis and draw attention to the temperature in Fiji. And now, to draw attention to the fact that Asahi has been ‘Brewed in the Future since 1987’, it’s added a digital clock to a billboard in Ponsonby Road that, as Paul Catmur says, has been “causing a wee bit of confusion all around” and keeping revellers on their toes.

Movings/shakings
Movings/Shakings: 15 March
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Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.

News
Gallery: Friends in High Places
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Over 600 media and advertising movers and shakers attended the third annual Friends in High Places party last night at Mantells on the Water in Westhaven, Auckland to see Funkommunity, Latin Aotearoa, David Dallas, PNC and Aaradhna take to the stage. And here’s what they got up to.

News
APNO adds to Auckland arsenal
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In an effort to “be in the right place with the right inventory”, APN Outdoor has reached an agreement with the sole remaining principle of JAM Billboards, Vanessa Bryce, to acquire its three remaining billboard licenses in Auckland, effective from 1 February.

Opinion
The Year in Review: Phil Clemas
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It was something of an annus mirabilis for the outdoor sector last year, with a revenue increase of 36 percent in Q3 over the same period in 2010 that was largely attributable to the additional activity around the RWC. There was also some intense jockeying for position in the market with APN and iSite each adding to their arsenal and purchasing Oggi and OTW respectively. APNO’s general manager and chair of OMANZ Phil Clemas shares the love. 

News
OOH la la: RWC gets outdoor industry humming
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While the Rugby World Cup doesn’t appear to have got the tills ringing quite as loudly as everyone was hoping, the out-of-home sector has certainly felt the positive effects of the tournament, with the Outdoor Media Association of New Zealand (OMANZ) announcing a Q3 gross media revenue increase of 36 percent over the same period last year.

News
Clash of the Titans as new outdoor media outfit muscles in to New Zealand
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Titan Media Group, a relatively new player in the Australasian outdoor advertising and media market that focuses on small format media panels, has established a New Zealand arm and will launch on September 1 with 300 sites installed into mall car parks at grocery entrances and trolley bays, with installations continuing to approximately 1400 nationwide.

News
APN Outdoor greases up to media fun gluttons with biggest FIHP shindig yet
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After a fairly long period of relative austerity when it comes to the outdoor sector’s trade marketing efforts, it seems things are starting to brighten up, with the Adshel Rally making a welcome return a few weeks back and APN Outdoor ready to celebrate the first birthday of its ‘Friends in High Places’ series by hosting the after party of the CAANZ Media Awards. 

News
New kids, old block…
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…as .99 snaffles an experienced Aussie campaigner as operations manager; APN Outdoor adds two more to the roster; Independent Liquor bolsters its marketing team with a new Boundary Road Brewery marketing manager; Adhub aims for digital world domination with three newbies; and The Pond adds its most experienced member yet to the freelance database.

News
APN lifts NZ-based profits, adds to outdoor arsenal with Oggi acquisition
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As those who use business quips occasionally say, the topline’s for vanity and the bottom line’s for sanity. And if that’s the case then big Aussie publisher APN is relatively sane at the moment, with the New Zealand business reporting growth in earnings before interest and tax of 10 percent in the year to December 31. And, in what has been classified as a “reasonable investment” for APN Outdoor, it has added OGGI’s billboard assets to its already sizable stable.

News
OMANZ fires warning shot as Mobile AdVert’s ‘unsubstantiated claims’ roil rivals
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Late last year we received an email from Rogers and Rutherford law firm. Lawyers letters are rarely, if ever, nice to receive (and they’re particularly stressful if you’re a smart arse working in the media). But, thankfully, the letter was only partially related to something we had done and instead related to an ad featured on StopPress for Mobile AdVert (MA), the outdoor media company run by Urgent Couriers.

News
Clemas to sit in outdoor chair
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After Pauline Hanton announced her departure from Adshel and as chair of The Outdoor Media Association of New Zealand (OMANZ), APN Outdoor’s general manager Phil Clemas was pegged as the logical choice to take over. And the OMANZ members agreed, voting him in as the replacement chair.

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