Forest & Bird’s interactive print campaign continues to forge ahead, and this time readers will be graduated from using a $5 note and asked to reach for their $10 and $50 note, to put the whio or the kokako back into the illustrated scene. Meanwhile, the $5 campaign is forging into uncharted territory for Forest & Bird: the readers of New Idea.
Browsing: Phil Bilbrough
Forest & Bird interactive print campaign now wielding more valuable birds
Forest & Bird extracts money from wallets in real-time
The latest Forest & Bird fundraising print campaign by Ogilvy & Mather New Zealand hopes to get readers physically reaching into their wallets by asking them to hold up a $5 note and complete the picture of the Campbell Island flora and fauna.