From the rise of e-commerce to social media usage to online media stats to smartphone penetration, it was another year of huge digital growth in 2013. And where there are consumers, there will be agencies, clients and publishers trying to get in front of them. Spark’s digital and social arm PHDiQ nabbed a host of awards for its campaigns last year and welcomed Jane Stanley to the position of managing director after Alysha Delany shifted to MBM. Here are her thoughts.
Recent changes to Facebook’s Edgerank algorithm have got a lot of people up in arms. Yet again, the social sky is falling. But PHDiQ’s Polly Williams is here to be the voice of reason.
Following on from its win in the Yahoo! New Zealand Digital Strategy Award for its LiptonSlide campaign, PHDiQ has taken out the latest edition of the competition for its launch of the Samsung Galaxy III on behalf of Vodafone.
Yahoo! New Zealand’s inaugural Digital Stars Awards have been on the hunt for the country’s best emerging digital media talent and, after scrutinising 18 savvy entries, the list has been narrowed down and the five finalists revealed, representing a decent cross-section of Kiwi agencies.
Over the summer, Lipton took a four storey canvas slide to some of the country’s summer hotspots, like Homegrown Wellington, Otago Uni’s O-Week, and Sounds in the Sun. And the digital and social aspects of the sLIPTONslide campaign have earned PHDIQ Yahoo! New Zealand’s 2012 first quarter Digital Strategy Award.
PHDIQ wins Yahoo! New Zealand Digital Strategy Award, and in doing so, finally knocks Draft FCB off its winning streak.