Browsing: PHD

News
Horse’s Mouth: Louise Bond, PHD
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With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.

News
Blocked out: The Lego Movie gives you four reasons to watch the ads
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While most movie releases still rely on the classic cliched poster/over-the-top trailer combo, there have been plenty of creative (and sometimes quite violating) attempts to get attention in recent years. And The Lego Movie, which is currently number one at the global box office, joined that elite group with a great stunt conceived by Warner Bros. and media agency PHD that saw four well-known UK ads acted out in the style of the movie.

Movings/shakings
Movings/Shakings: 15 January
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The ham has run out, the afternoon naps are no more and the working masses are now mostly staring forlornly at their screens once again. Here are some of the moves and shakes that occurred before, during and after the Great New Zealand Slow Down, including new things for Guy Cousins, Renee Parsons, Kenny Yeon, Starseed PR, Bullseye, Senate, Mi9, and DB Breweries.

News
Spark games the system—UPDATED
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Marcomms folk are a competitive bunch. Always fighting over clients/awards/staff. And, in many cases, that competition is often a good thing for the quality of ideas, which is why PHD and its local outpost Spark Group are set to launch a new global operating system that taps into elements of gamification and crowd-sourcing to “encourage participation and collaboration” among the 2,500 staff across the Omnicom-owned group.