Red Bull is a brand renowned for its pioneering approach to content marketing, but companies cannot live on content marketing alone and even Red Bull needs to pay to put its ads on telly occasionally. And it’s done just that with its latest global ad, which is running in New Zealand and features three Kiwi athletes—motocross champ Levi Sherwood, kayaker Ben Brown and mountain biker Brook Macdonald. PLUS: Red Bull’s new music programme Sound Select and the launch of redbulletin.com.
Browsing: Pharrell Williams
Music videos have shifted onto the next step of their evolutionary progression to give us a new interactive experience. Earlier this week, Interlude’s Bob Dylan video was making the rounds, and now attention has shifted to Pharrell Williams’ 24 Hours of Happy.