Browsing: Peter Vegas

News
What happens on Vegas, stays on Vegas
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DraftFCB’s senior copywriter Peter Vegas wasn’t there in person to see Driving Dogs clean up at Axis (he was in New York collecting a few other awards the campaign had won). But, with the help of a few cardboard masks, he was there in spirit.

News
‘No jiggery pokery’: DraftFCBers on the Driving Dogs phenomenon
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When it comes to Kiwi viral sensations, we may have a new champion, because DraftFCB, Mini and the SPCA’s campaign that put homeless mutts behind the wheel of a modified Mini has been picked up by most of the world’s major media outlets, been the most shared video on BBC three days running, with 225,000 shares to Facebook and 7,900 to Twitter, and ranks as the biggest news event on Campbell Live in its seven-and-a-half year history.