President of the Harvard Business School Association of New Zealand Marc Potter explains why we need more people such as Peter Jackson and Richard Taylor to exploit brand New Zealand and why this would be good for Kiwi business.
Browsing: Peter Jackson
The three-year epic journey of collaboration that Air New Zealand and The Hobbit series have undertaken is finally being concluded with a blockbuster of a safety video filmed by Taika Waititi that features cameos from Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf), Sylvester McCoy (Radagast) and Sir Peter Jackson. PLUS: how the campaign has impacted visitor arrivals.
Last year, as part of a promotional push for its ‘Airline of Middle-earth’ sponsorship activation, Air New Zealand flew three fans to Los Angeles to watch the premiere of The Hobbit: the desolation of Smaug. And now, in anticipation of the release of the final instalment of the trilogy, the airline has upped the promotional ante by flying 150 fans to New Zealand for a week to tour some of the filming locations and to attend a private screening of the film in the company of Peter Jackson.