The new book Promoting Prosperity, which takes a look at New Zealand’s early commercial artists and the beginnings of the country’s entrepreneurial and creative roots, tells us about today as much as yesterday, says Clemenger BBDO’s Andrew Holt.
Browsing: Peter Alsop
The more things change … Andrew Holt on Promoting Prosperity and the art of early Kiwi advertising
100% Pure dream selling: the art of brand New Zealand
Peter Alsop, author of upcoming book Selling the Dream: The Art of Early New Zealand Tourism, gives an overview of how our publicity pioneers put New Zealand on the map.