Browsing: Perceptual Engineering

Ford records the sound of synchronicity

Ford and JWT are currently aiming to draw attention to the Focus range with the help of five ‘precision drivers’ and a campaign tagline of ‘Move your senses’. It’s been running its ad in the immersive environment of the cinema, as well as on TV, and it has also launched a version of the ad that was recorded in holophonic or 3D sound, so punters can hear the cars moving around them.