Ford and JWT are currently aiming to draw attention to the Focus range with the help of five ‘precision drivers’ and a campaign tagline of ‘Move your senses’. It’s been running its ad in the immersive environment of the cinema, as well as on TV, and it has also launched a version of the ad that was recorded in holophonic or 3D sound, so punters can hear the cars moving around them.
Browsing: Perceptual Engineering
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Ford records the sound of synchronicity
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Beauty in the machines: precision driving team helps promote Ford’s Focus range
Air New Zealand cooked up a wee gem with its cheesy synchronised skiing clip a few weeks back. And Ford and JWT have also embraced synchronicity with a new campaign aimed at drawing attention to the five cars in its Focus range.
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In your space: BNZ
Westpac did it last year at 79 Queen St, and BNZ has followed suit with its own ‘concept store’ across the road at 80 Queen St.