It’s tough being a charity at the moment. More charities mean there’s a heap of competition for the donated dollar, a drop in the level of donations seems to show that givers may be suffering from a form of ‘compassion fatigue’ that makes them immune to charitable overtures and, in many cases, there’s confusion about what the charity actually does, something evidenced by the story of the newly rebranded Leukemia and Blood Cancer New Zealand.
When you think of the things you’re likely to see in Albany, a violent tornado would be a very long way down the list. But it just happened and the Perceptive team recorded it destroying buildings and picking up trampolines from their office. As the description in the video says: “The Perceptive team a little rattled as a tornado rips past our office in Albany on Auckland’s North Shore. Pardon the language!!”
Perceptive has made more than a few waves in the marketing and research biz since it was established in 2004, having taken 24th place on the 2009 Deloitte Fast 50 list and signing up over 90 clients in New Zealand, Australia and Hong Kong. Here’s what Chris Pescott, the founder, big cheese and 2009 Ernst & Young Entrepreneur of the Year finalist, thought about 2010.
Oliver Maisey takes up some new creative reins, Naked adds two senior comms planners to its roster and Perceptive loses one of its account managers to social media.
As someone (it’s usually Einstein) may have once said, perception is nine tenths of the marketing law. And the results of the third Attitude New Zealand survey, which delved into the strange and mysterious world of the Kiwi psyche, have shed some light on the perceptions around the nation’s brands, as well as revealing plenty of other interesting consumer and social trends that may have implications for marketers.
Relatively new addition to the Kiwi media scene Naked Communications and new indie ad agency Josh&Jamie have won part of the DairyNZ business after joining forces for a competitive pitch. And Shine managed to snatch the RaboPlus account from Ogilvy.