Browsing: Perceptive

News
Kiwi cancer charity fights confusion and ‘compassion fatigue’ with new rebrand
By

It’s tough being a charity at the moment. More charities mean there’s a heap of competition for the donated dollar, a drop in the level of donations seems to show that givers may be suffering from a form of ‘compassion fatigue’ that makes them immune to charitable overtures and, in many cases, there’s confusion about what the charity actually does, something evidenced by the story of the newly rebranded Leukemia and Blood Cancer New Zealand.

News
Who said market research is boring?
By

When you think of the things you’re likely to see in Albany, a violent tornado would be a very long way down the list. But it just happened and the Perceptive team recorded it destroying buildings and picking up trampolines from their office. As the description in the video says: “The Perceptive team a little rattled as a tornado rips past our office in Albany on Auckland’s North Shore. Pardon the language!!”

Opinion
The year in review: Chris Pescott
By

Perceptive has made more than a few waves in the marketing and research biz since it was established in 2004, having taken 24th place on the 2009 Deloitte Fast 50 list and signing up over 90 clients in New Zealand, Australia and Hong Kong. Here’s what Chris Pescott, the founder, big cheese and 2009 Ernst & Young Entrepreneur of the Year finalist, thought about 2010.

News
New E-Zealand: a social media snapshot
By

What are Kiwis doing online? And, more importantly, how do they feel about it? 2010 has seen some fantastic research into both social media use and its relationship with business. Here’s some of the best.

News
Revealed! New Zealand’s trustiest, favouritest and choicest brands
By

As someone (it’s usually Einstein) may have once said, perception is nine tenths of the marketing law. And the results of the third Attitude New Zealand survey, which delved into the strange and mysterious world of the Kiwi psyche, have shed some light on the perceptions around the nation’s brands, as well as revealing plenty of other interesting consumer and social trends that may have implications for marketers.

News
Insights with Attitude
By

Our generous friends at Perceptive have developed a website that aims to provide “a growing hub of intelligence for Kiwi marketers”. And they’re offering StopPress readers a chance to get a free taste of the insightful action.